IndiAssure
Insurance that trusts you first

You’re one fire away from losing it all.

You’re a few clicks away from making sure you don’t.

No tax papers, no bank statements — just a few photos of your shop. Fire, theft, and disaster cover, sorted in minutes.

85% of India’s 70 million small shops have no insurance.

The reality today

We watched a fire take away everything from families who had spent decades building their small businesses. That’s why we’re doing this.

Each icon represents 1%of India’s 70 million small shops without insurance — in total, 85% have none.

85% uninsured

India has 70 million small shops. Nearly 85% have zero insurance coverage.

The paperwork wall

Insurance companies require years of tax returns and bank statements. Most cash-run shops can't produce them.

One incident ends it all

India records 1.6 lakh fire incidents every year. A single fire in a market can destroy hundreds of uninsured shops overnight.

This happens more than you’d think

Real incidents, real people — the risks are not hypothetical.

Kuldeep Kumar

Kuldeep Kumar

Chikankari kurta shop, Dilli Haat, Delhi

A fire gutted over 30 shops at Dilli Haat in Delhi’s INA market area. Kumar told reporters he’d been saving for his sister’s wedding the following year — the fire took everything in his shop. The Delhi government later promised affected vendors compensation and reallocated stalls.

Reported by India TV News

Jaspal Singh

Jaspal Singh

Colours N Tones garment store, Model Town, Ludhiana

Thieves broke onto the roof of an under-construction building next door, entered his store from above, and took the CCTV recorder’s hard drive with them, leaving no footage. He lost close to ₹7 lakh in cash and stock, from a store he’d opened just six months earlier.

Reported by The Tribune

Ashok Kumar Bansal

Ashok Kumar Bansal

Sanwaria Electricals, Bhuna market, Haryana

He said that in the 2022 flood he lost ₹16 lakh, and the government compensation that eventually came through was ₹15,000. This time, water entered the market again, and he said “we cannot accept such injustice again.”

Reported by The Times of India

Our approach

We don’t ask for tax papers. We look at the shop itself — what you sell, how big it is, and what’s inside.

Snap photos of your shop

We assess what we see

Get covered — no papers needed

The 3+ Layer Shield

More than three layers of protection that matter when something goes wrong.

Fire & electrical

Fire damage and short-circuit incidents covered.

Theft & burglary

Protection against robbery and break-ins.

Business interruption

Fixed daily cash while your shop recovers — so your family still has money for rent and food.

Simple, honest pricing

We’re still finalizing plans with insurance partners. Here’s what to expect.

Plans typically range from ₹100 to ₹1,000 per month

Based on your shop size, type, and stock value

No hidden fees. No middleman markups.

We’re currently testing with real shop owners to set fair prices.

Why IndiAssure

Traditional insurance wasn’t built for small shops. We are.

Documents needed
Tax returns, bank statements
Shop photos only
Time to get covered
Days to weeks
Minutes
Cash-run shops
Usually rejected
Built for you
Claim process
Submit bills, wait for weeks
Physical inspection, fast payout
Price transparency
Hidden until you apply
Clear upfront

Frequently asked questions

If something happens, here’s what you do

Reach out to us

Call or message — we respond fast.

We send an inspector

A trained person visits your shop.

Claim is paid

Damage assessed, payout initiated.

The team

Meet the team

Priyanshu Raj

Co-founder

Believes the best insurance product is the one that never asks a shopkeeper to prove himself.

LinkedIn

Amrit S Nanda

Co-founder

Believes good systems are judged by what they do when something goes wrong.

LinkedIn
Get in touch

Let’s talk

Whether you’re a shop owner, investor, or insurance partner — we’d love to hear from you.

This is a pre-launch form. We’ll reach out within 48 hours.